Overview
From first steps to FX success.
Ketchup is the gold standard in marketing for FX, with experience in building new FX brands, and bringing them to market.
A new FX brand approached us to support its launch. In many ways, it was the perfect client for Ketchup: founded by three experienced FX and finance professionals, each of whom brought strong market knowledge, but had limited marketing expertise.
With a budget of £10k, we provided a strategic, efficient, and tightly-executed launch plan that would generate early traction – and justify further investment.
A plan fit for the future.
We developed a three-month launch plan that outlined a way forward for the client. The aim was to make best use of internal capacity while ensuring the business received strategic direction
As well as the strategy, we created all the strategic assets the client would need post launch. We also created a nine-step email nurture campaign, and installed Snitcher on its website, to increase the client’s audience engagement.
At launch the client was ready to take advantage of new warm leads, thanks to improved data harvesting and a successful onboarding process review.
Making the right noises.
We provided SEO support, including blog titles, GMB guidance, and advice on future PR investment.
An expanded digital platform.
We created social media templates, organic content pillars, monthly sample content plans, and paid social ad assets.
Improved brand consistency.
The client’s customer had a clearer idea of the brand, thanks to better optimised UX and digital platforms, and proper content frameworks.
