Chris

A career rooted in marketing

With over 10 years in marketing, I began as a junior copywriter before specialising in SEO through Google certifications. I’ve worked agency-side and as an eCommerce Manager, gaining hands-on experience in website visibility, social media and digital campaigns across varied industries.

Making SEO accessible

I’ve managed client accounts across sectors, always explaining SEO in clear, practical terms rather than technical jargon. My role is to make search easy to understand, showing businesses how visibility impacts performance – and how AI is now reshaping what successful SEO looks like.

Staying ahead in a changing sector

SEO evolves constantly, with algorithm updates and AI-driven changes shaping strategy. My expertise lies in adapting quickly to keep clients competitive. At Ketchup, I help businesses strengthen visibility and resilience, focusing on the detail that ensures websites thrive in shifting search environments.

A content-first perspective

At Ketchup, I enjoy making SEO a powerful tool for growth.

From backlinks and digital PR to content that ranks, I focus on strategies that produce quality content while moving the needle. My approach blends technical know-how with clear communication, giving clients confidence their SEO is in expert hands.

Specialisms

SEO

Content Writing

Backlinks

Digital PR

AI Search

Meet Chris, Ketchup’s SEO Manager.

Sharing SEO insights with the Ketchup Dev Team.

Chris is our details-focused SEO expert.

Your own professional SEO service is only a phone call away.

Chris’ latest insights

Toxic backlinks and SPAM updates can pull a site down fast. At the same time, AI search is transforming how content needs to be written to stay visible. My role is to stay ahead of these changes, ensuring our clients’ strategies remain effective and future-proof.

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