The client initially requested a minimalist black and white logo, similar to the style of their competitors. Following our brand analysis, we instead created a design that reflected the industry but distinguished Harban Redwood within the engineering market. Instead of the monotone palette, we explored muted shades that were modest but still managed to reflect the brand’s personality.

This unique colour palette and logo design differentiated Harban Redwood and [soon enough] the client realised that this was the perfect direction for their rebrand. To continue strengthening the new Harban Redwood brand, we’ll incorporate photography that shows the team immersed in the work they love into the visual language. This will help to continue building meaningful connections with potential clients and better demonstrate Harban Redwood’s passion and expertise.