Revenue Management

RMS provides high-end data-driven solutions for major restaurant brands and franchises, and requires a professional platform to show off its services. We focused on creating seamless UX, blending different content types to convey a clear message to prospective clients.

Previously, visitors to the old website had trouble even working out which of the five solutions they needed to improve their business’ profitability [not what you want]. A key task for us was to make sure that, once someone landed on the new site, they had everything explained to them clearly and coherently, and had the option to contact RMS if more info was needed.

The result is a website that’s educational and informative, and fully optimised for SEO to get RMS content in front of the right people. At launch, the site had a performance score of 91%, with accessibility, best practice and SEO scores all at 100%. Since then, we’ve developed the site further, increasing functionality and equipping RMS with the tools they need to thrive online.

We optimised the site for SEO pre-launch, and continued to work on it once live to get it ranking consistently. The results we’ve delivered have been excellent [even if we say so ourselves], with a 105% increase in organic Google search impressions, and a 71% increase in organic Google search CTR – all in the first four months of the site going live.

RMS is showing up consistently where it matters, with 62 keywords ranking in positions 1-3 on Google, and another 159 in positions 4-10.

Of course, we’re also fully onboard the AI train, and have achieved a 46.51% increase in AI referral traffic to the RMS website month-on-month. That headline result is supported by 279+ keywords, 27+ AI commercial overviews, and +40 AI citations.

Our successful delivery of RMS’ website SEO has been fruitful for everyone: we’re now working with them on a contractual basis, delivering consistent SEO and working with them on video production [it’s all go].

There’s no question – what RMS does is highly specialised. Conveying its offer to restaurants via a short, easily digestible video proved challenging. At the start of the project, we immersed ourselves in discovery calls and presentations to gain a deep understanding of RMS’ business. All of this was fed into our ideation process, along with important inputs from the client as to the overall direction of the video [it’s their content, after all].

Once we had a handle on all of this, we began to script the video frame by frame, with a heavy emphasis on clarity of message. We went for a clean, graphics-based style, which mirrors the creative direction seen across the rest of the website, and a clear, friendly [yet authoritative] voiceover.