Virti
A TRANSFORMATIVE REBRAND AND NEW WEBSITE FOR A LEARNING AND TRAINING INNOVATOR
Overview
Virti’s cutting-edge platform required an equally impressive rebrand to showcase its efforts to transform the future of workplace learning.
By placing learners in interactive 360-degree video scenarios with virtual human avatars, Virti makes learning engaging, efficient, and scalable from anywhere in the world.
Before
After
THE RESULTS SPEAK FOR THEMSELVES
UX Results
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Increase in sign ups in the first six months
UX results
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Improvement in click-through rate
INSPIRING BRAND DEVELOPMENT
Virti approached us with several challenges. Inconsistent branding meant the website and marketing materials were unaligned, providing a disjointed customer experience. While visual concepts and imagery led to misconceptions about Virti’s full offering.
Through an in-depth workshop we evaluated Virti’s current brand and tone of voice to understand the root of the challenges, before establishing a new brand language and tone of voice that would position Virti as an industry leader in the immersive learning space.
Comprehensive brand guidelines solidify their visual identity, giving clarity and confidence to the Virti team on adopting and working with the new branding.
A WEBSITE REIMAGINED
Equipped with a deeper understanding of the client’s mission, values and vision for the future, we designed and developed Virti’s bespoke new website.
As a full-service marketing agency, we also implemented the website content and performed on-page SEO to optimise it for search performance.
A BESPOKE WORDPRESS THEME
Ketchup’s unique WordPress theme is [cleverly] designed to minimise the need for development resources. It offers our clients flexible customisation elements to build and create custom pages using pre-built drag-and-drop blocks. We’ve integrated bespoke colour and icon selectors that optimise script loading, and optimised for core web vitals. The result? 90%+ average PageSpeed Insights scores on both mobile and desktop.
The Virti team shared how intuitive and easy updating content on the K Source website design is – just take a look at the [glowing] feedback below.
Designs that stand out from the crowd
Following our brand development project, we’ve ensured Virti makes an [unmissable] impact at events and exhibitions with bespoke stand designs. This includes a modular stand that can be used across different exhibition spaces to increase brand awareness and engagement from attendees.
We’ve maximised the stand space with clear, value-driven messaging and thoughtfully positioned eye-catching designs that reflect the hierarchy of information. Our designers have incorporated Virti’s key partners into the design and ensured an accessible layout of the visual elements. Now, all spectators can easily read and absorb each visual element.
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What's next?
Creativity. Strategy. Commitment. Your work doesn’t reach you until we are happy with what you’ll receive. Why don’t you see for yourself?
Find out what we can do for your business
Need an eye-catching, website to give you a powerful brand personality? Looking to elevate your social media presence? Whatever you’re looking for, get in touch with Ketchup today. We’re excited to get started.