Eleven years in marketing roles
My passion for fashion [and possibly rhyme], led to a degree in fashion marketing. I learned everything from market analysis to manufacturing, and designed strategies to get products seen by the right people. This set the tone for some exciting professional roles, where I developed my knowledge and became super adaptable to client requirements.
Qualified, respected and strategic
My Digital Marketing in Practice qualification has helped me bring expertise and a results-driven mindset to every campaign. In 2022, I took part in NTU’s Digital Deep Dive @ DEC, helping the next generation grow. In 2023, I won Best Employee at the Business Growth Awards, for my creativity, dedication and delivery for Ketchup’s clients.
Managing, launching and growing brands
Before Ketchup, I spent six years at QVS Global. My career has taken me from competitor product testing and conceptual design for own-label ranges, to managing entire marketing strategies and launches for nationwide brands. At Ketchup, I manage several large clients; I love creating campaign strategies, delivering projects and marketing products.
Expertise that builds brands and shapes customer experiences
Every client is different, and needs a marketing strategy bespoke to them. My focus on developing brand strategies begins at the conception of a project through to its ultimate delivery.
I have a knack for communication, and have developed strong working relationships with all the clients I manage at Ketchup. This allows me to get under the skin of a project, and drive brand and product developments that go above and beyond what the client is looking to achieve.
Specialisms
Product marketing
Project management
Marketing strategy
Full-service marketing
Ellies’s events and appearances
Sharing marketing strategy and expertise on stage.
Celebrating hustle and growth at The Business Growth Awards.
Cheering on Ellie as she won her Dryden Award.
Getting under the skin of client requirements.
Ellie’s latest insights
As Ketchup’s Brand Manager, I’m [naturally] the go-to source for all things brand and strategy. Explore some of the articles I’ve written for Ketchup’s blog, where I dive into trends, creative insights and everything in between.
Why Is A Proactive Marketing Agency Your Secret Sauce For Success?
Posted on
Wed 5th Mar 2025