Marketing for manufacturing, that fits right in.
In manufacturing, tolerances define quality. In marketing, they define trust. We bring the same precision to your marketing as you bring to your products. We are strategic, precise, creative and efficient – and able to fit right in with your processes.
We work with some incredible brands:
Marketing that grafts as hard as you do.
Your marketing has to work harder than ever, so you need a partner that knows manufacturing. The rules, the regs, the buying sales cycles and the buyers.
Whether you need continuous support, or just some specialists for a one-off project, you need a creative partner that knows how to work in your category. And at Ketchup, we roll up our sleeves and get stuck in.
Here are some ways we can help.
From prototype to product launch.
Target early adopters with innovative product announcements. Be ready from day one with pre-built workflows. Maintain customer loyalty with streamlined UX and tech specs.
Personalisation, automated.
One-to-one engagement powered by smart automation. CRM integration that makes securing leads a breeze. Develop drip campaigns, nurture campaigns, or create automated customer care pipelines.
A comprehensive, strategic approach.
Target your prospects exactly when they’re ready to buy. Leverage your own expertise to grow your market share. Become the go-to sector specialist and get noticed by the wider industry. Read more about why a strategic approach to marketing works so well in the manufacturing sector.
Data-driven insights.
Get smart recommendations based on campaign analytics. Calculate ROI for every client you secure. Base your marketing decisions on the right information, delivered at the right time.
Build your brand, tell your story.
Your brand is your identity. It’s not just about a cool logo or eye-catching colour scheme. Great branding answers crucial questions, not just about what you do, but why you do it. Stand out against your competitors, capture attention, and tell your story – whether you’re launching something new, trying to shift perception, or repairing trust after a rough patch.
Sell yourself to your own people.
Set yourself apart in the recruitment race with a strong employer brand. Attract the best hires and retain them for the long term, by demonstrating exactly why your organisation is a great place to work.
The best of British.
British manufacturing built the modern world. Our approach to marketing for UK manufacturers helps highlight your history and quality, and makes your heritage a major selling point when you’re ready to crack international markets.
Shout about your CSR.
Corporate social responsibility isn’t just the right thing to do: it can help boost your bottom line. We can help highlight your sustainability, your ethically-sourced materials, or your efforts to give back to your community – all things your customers are increasingly savvy about.
You make it, we’ll market.
Our approach to marketing isn’t ‘nice to have’; it’s a fully integrated component of your manufacturing process. Take your products to the next level and lead your industry with campaigns built on solid foundations.
Supporting Starrett’s UK growth
products sold over the two days of the show.
Carving out maximum ROI
ROI on marketing efforts. Our long-standing partnership with Stamford Stone has seen them go from strength to strength.
Plans that scale with you.
We’ll create a roadmap to success, then prioritise the activity that gets you there in the most efficient way possible. With regular evaluations we can scale our plans as required.
Gain a competitive edge.
We’ve done the hard yards to build a wealth of knowledge and experience in your sector, and we know how to position your business to get ahead of the competition.
An always-on approach.
We don’t complicate things; we say it straight and come to you with ideas that will improve your marketing performance.
A frictionless cog in a high-functioning machine.
Precision manufacturing requires precision marketing. Whether you work in aerospace, automotive or advanced electronics, you need an agency that’s part of the production line, creating bespoke strategies that fit seamlessly.
Precision manufacturing requires precision marketing. Whether you work in aerospace, automotive or advanced electronics, you need an agency that’s part of the production line, creating bespoke strategies that fit seamlessly.
Your questions, answered.
Of course – Ketchup is a global marketing company with clients around the world. We have delivered projects in the UK, Europe and North America, and will not put limits on our global potential – or yours.
Every country is different, with its own customs, business practices and sales channels. From researching markets and developing a proper localisation strategy, to ensuring your products comply with local laws and regulations, we’ll make sure you’re ready to break new ground when you land on foreign soil.
Long sales cycles require a specialist approach. Ketchup’s digital marketing nurtures leads over time with targeted content, maintains engagement through email campaigns and retargeting, and builds trust with decision-makers via case studies, white papers, and thought leadership. Our approach ensures your brand stays top-of-mind throughout the decision-making process, however long it takes.
A great example? Our case study for Starrett – take a look.
Key SEO metrics for manufacturers include organic traffic to product pages, time on page for technical resources, lead form submissions, and the number of high-quality backlinks acquired. These indicate both SEO performance and lead-generation success.
Got a challenge?
Great – let’s talk about it. We’d love to hear from you about what’s holding your business back. Then, we’ll recommend services that can help you overcome these issues. What are you waiting for? Let’s get cracking.
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We do it all what we do best.
There are no ‘have-a-go-heroes’ at Ketchup. Every Crew member is an expert in their specific field; here are some of their latest insights and expertise.
