Just a few of the [brilliant] businesses we work with
None of this happens by accident
It’s not down to the whims of one rogue writer [honest]. We spent a long time working out how we want to sound, then put plans in place to make it happen.
Our copywriting team can do exactly the same for you, your business and your brand – whether you need product descriptions, marketing copy, landing page copy or anything else.
That doesn’t mean we’ll give you the same, chatty Ketchup style that we have. No no no. Our copy team will spend time with you, learn what makes you tick, and how you want to connect with your audience. Then, we’ll produce words that work for you, and position you exactly where you want to be.
Watch your tone [of voice]
When you communicate, are you fun or firm? Do you say “we are”, or “we’re”? It’s all important, and we’ll make sure you’re comfortable with the way your sentences are structured. A properly-designed tone of voice guide [from Ketchup] will help connect you with the right audience, speak their language, and present your unique offer in a way that makes sense.
I wanna tell you a story…
So your tone of voice is sorted, but how are you using it? Brand positioning through compelling storytelling helps you to build trust and [crucially] a customer base. Ketchup copywriting might consist of blogs, corporate comms, web copywriting, printed communications, or anything else you require. It will all be aligned, and working towards your wider marketing strategy.
Copy that converts
It’s all well and good writing beautiful words, but what about securing conversions? Ketchup’s copywriters are experts in storytelling that sells – whether online or offline. Think copy designed specifically for websites to funnel your users towards those all-important product pages. Think ads and promotional materials that grab attention – and then keep it.
Outsourced marketing
Need a brand strategy to go with your amazing new tone of voice? Why not outsource your business’ marketing to Ketchup’s experts? You’ll be assigned a [brilliant] Ketchup Brand Manager, and have full access to all of our departments, packed full to the brim with specialists.
SEO
Writing blogs can help your business in more ways than one. Rise up the Google search rankings with SEO copywriting from Ketchup. Take advantage of our full-time SEO specialists’ technical know-how, as they audit and improve your website’s SEO from the ground up.
Design
As well as words that work, can we interest you in design that delights? Our design team is hugely experienced [not to mention talented], and can offer everything from email signatures to full brand design and development. Ready to be wowed?
Delivering work to be proud of
Creativity. Strategy. Commitment. Your work doesn’t reach you until we are happy with what you’ll receive. Why don’t you see for yourself?
Frequently asked questions
A copywriter creates promotional text to boost awareness of products and services – copy for letters, leaflets, brochures and adverts as well for marketing campaigns, content for websites, blogs and social media posts. It is important to ensure website copy and copy written for digital use is SEO optimised, helping drive traffic to the client’s website. Copywriting has nothing at all to do with copyright! If you’ve got more questions, call our copywriting desk on 0115 671 3868 for more information.
Tone is incredibly important, yet often underestimated. Our copywriters take great care in reflecting the right tone for each of our clients. Writing styles can change enormously – from technical, educational tones for a financial services company [for example], to the chatty, informal style favoured by many B2C businesses. It’s important to understand your audience before you attempt to write any copy.
As much as you can give us! The more we know, the better. When we first get together, we’ll give you a copy briefing form which will cover what you hope to achieve with us, as well as ask you to think about your marketing objectives, your competitors, your target audience and the tone of voice you prefer. Sometimes things will occur to you after we’ve left the building (if we visit) so we’re always happy to discuss your plans and ideas over the phone or by email. We’re big on communication and staying in touch.
We can answer your
burning questions
Ready to get started?
If you’re looking for showstopping, engaging copy that stands out from the crowd, it’s time to get in touch with us.
Call us
0115 671 3868
Drop us an email
sayhello@ketchup.marketing
Need a full marketing team without the overhead?
