Overview
Strengthening foundations in a competitive market.
For a major FX brokerage operating in a highly-competitive and regulated market, building credibility, clarity and consistency across every touchpoint is essential.
A London-based FX company came aboard with Ketchup as a retained client. It was looking to strengthen its marketing foundations, improve user experience, and receive ongoing strategic support across its business.
Ketchup is the gold standard in FX marketing. This engagement demonstrated exactly why.
Digital decluttering and ongoing support.
The client had a strong product offering, but faced several marketing challenges. Their website navigation was complex and hard to update; key service pages lacked clarity; partner journeys were underdeveloped.
Plus, the company’s Marketing Manager left, placing more pressure on the CRM Manager.
They needed a marketing partner that could advise, support, and challenge key stakeholders at every level, before getting stuck into strategic delivery. Good job they found us.
We provided strategic, copywriting, design, SEO and web development support on a retained basis. Our first wins: fixing the website navigation, making it much easier to use for both clients and partners. Later, we designed new partner landing pages, and refined their messaging efforts.
Other services we did: ongoing UX audits, website improvement recommendations, development, and support for a new product launch. Regular interactions with their senior stakeholders also ensured alignment between marketing strategy and commercial objectives.
Their website’s navigation overhaul made it easier to use and understand for both clients and partners. The new messaging approach helped refocus effort on value rather than volume, and gave the client the tools to adapt tactics to its own needs in future.
Through clear strategy, practical execution and trusted partnership, Ketchup Marketing helped this major FX brokerage improve usability, clarity and confidence across its marketing ecosystem, reinforcing that in FX, trust truly is currency.
De-cluttering digital touchpoints.
We provided strategic, copywriting, design, SEO and web development support on a retained basis. The client was really impressed with our expertise in FX, as we were able to get on with the job quickly following our thorough onboarding process.
Strategic guidance, ongoing support.
We recommended a shift away from time-intensive currency update emails; we also reviewed the client transactions portal, ensuring the journey was as smooth as possible. This is critical in FX, where confidence and ease of use directly impact conversion and retention.
Collaboration, done properly.
We built a strong day-to-day working relationship with the client’s CRM Manager and helped maintain continuity. Regular interaction with senior stakeholders ensured alignment between marketing strategy and commercial objectives.
