Skip to content

We’ve refreshed our brand. Same graft, sharper edge. Explore the refresh.

Ketchup logo
9 min read
Opinion

SEO agency.

Our SEO services: what we do to get you found online

You’ve built your business, your products and services are top-notch, and you’ve got a lovely website. But how do you get more people to visit it? And how do you make sure the people who do visit it are the right ones? An SEO agency [like Ketchup] can help.

Search engine optimisation (SEO) involves targeting the right audience so that you get seen by the people you’re trying to connect with, and making improvements on your website so that it appears higher in online search results.

This is called your SEO ranking, and an SEO agency should have all the expertise you need to help improve it. From performing a thorough SEO audit, to SEO copywriting services, and even getting you set up for AI-powered generative SEO, your [friendly] local SEO agency can do it all.

SEO audit

First thing’s first: we perform an extremely detailed SEO audit on each website we work on, so that we can identify exactly what needs to be done to get it rocketing up those rankings. We analyse your on-page and off-page performance, conduct a competitor analysis, and look at local and content SEO.

SEO tracking

Our tracking is carried out using Google Tag Manager (GTM), which helps us keep tabs on product enquiries and purchases [even from 3rd party sites], whilst complying with GDPR.

Keyword research

Our use of marketing keywords is designed to elevate you above the competition. We track seasonality and search intent to reach the right audience, and publish content that your customers want to read.

SEO copywriting services

There’s a fine art to writing for SEO. Our professional copywriters are experts at creating content that real people want to read, whilst blending enough keywords to feed those [all-important] search engine algorithms.

SEO reporting

All our reporting is customised to your specific SEO goals, so you can see exactly how your SEO budget is reaping ROI.

Technical SEO

We use the very best dev tools including Ahref, SEMrush, Screaming Frog, and GTM, to detect and resolve black-listed domains, measure web core vitals, review security headers, scan content and go through code. For crawling, rendering and core web vitals, we use Google PageSpeed, Lighthouse and Chrome DevTools.

Local SEO

If you’re looking for location-specific visibility within your SEO, we can implement detailed strategies to improve your rankings in local search results. It’s time to make an impact on your doorstep.

Call on Ketchup to be your SEO consultancy. We are proud to be an approved Google Partner and our expansive, specialist knowledge leaves nothing to guesswork.

Who needs our SEO services?

Anyone can update their metadata. But true, consistent and technical SEO is a full-time job. Constantly changing algorithms, search trends and seasonality mean that your tactics can go stale pretty quickly. For most businesses, the time needed to devote to SEO and ensure that it is as good as it can possibly be is just not feasible.

That’s where a proper SEO agency comes in. When you outsource your SEO to Ketchup, you can be sure that your SEO efforts are being backed by our combined years of expertise and knowledge of every trick of the trade.

We have access to the best SEO software to keep tabs on your E-E-A-T scores, core web vitals and online security. For crawling, rendering and core web vitals, we use Google PageSpeed, Lighthouse and Chrome DevTools. That means your website can benefit from the best - no more trying to improve your website’s SEO without the right tools for the job.

But perhaps most importantly, our SEO specialists are just that - specialists. They devote their entire working day to SEO [no ‘giving it a go’ in between other tasks]. That means that they’re constantly plugged into the algorithm, and can adapt in real time to any opportunities as they arise.

If you can’t [honestly] say that you have the capacity within your business for a whole team of experts to solely focus on improving your website’s ranking, then an SEO agency might just be for you.

How our SEO agency works

At Ketchup, we work transparently, ethically and sustainably. But what does that mean?

Transparency

We provide clear, comprehensive reporting, in line with your agreed SEO strategy. We’ll outline exactly how we’ve delivered ROI for your business, using easily digestible, sharable charts and graphs.

Focus icon

Ethical SEO

Some SEO agencies will make grand claims of ‘guaranteed results’. If someone offers you that, you should run a mile. ‘Guaranteed’ results are only possible using unethical [and in some cases, illegal] techniques that, when discovered, can get your website unlisted - or worse. At Ketchup, we only use ‘white hat’ techniques, all of which are totally above board. That means that, while we can’t guarantee you’ll definitely climb to number one within [say] three months, we can assure you that any SEO growth we achieve for you is safe, repeatable and sustainable. Speaking of which…

Spotlight icon

Sustainable SEO

SEO is an ongoing process, not a quick fix. As your SEO agency, your success is our success. That means that, once we’ve improved your ranking to where you want it to be, we’ll continue to work tirelessly to keep you there.

Why choose us as your SEO agency partner

At Ketchup, we’re not just another SEO agency. We’re your strategic partner, dedicated to helping you grow organically online. We understand that SEO isn’t just about rankings: it’s about reaching the right people, at the right time, with the right message. That’s why everything we do is guided by data, driven by purpose, and executed with care.

We combine industry-leading tools with real human expertise, and we’re proud to offer a full suite of SEO services tailored to your unique business goals. No guesswork. No smoke and mirrors. Just transparent, ethical and effective SEO that delivers lasting results.

When you choose Ketchup, you’re choosing:

  • A Google Partner with proven technical expertise
  • A team of SEO specialists [not generalists juggling SEO between other tasks]
  • Honest advice, bespoke strategies, and measurable ROI
  • Support from people who genuinely care about your success

Proven SEO Results and case studies

We let the results speak for themselves. Whether we’re helping a local business get noticed in Notts, or supporting a UK institution to go international, our SEO strategies are designed to deliver impact.

Case study: large manufacturing client

We helped a global leader in the roof windows and blinds industry to achieve a 27% increase in website spend via our SEO efforts. The company saw a 248% ROI on SEO efforts, and £330k in revenue from SEO alone. Its SEO growth has seen 178 of its target keywords ranking in positions 1-3 on Google. Just think what we could do for your business!

Case study: leading SaaS company

Our major SaaS client is an expert in producing software solutions for its customers, but still needed a helping hand when it came to SEO. Its new website was built from the ground up [by Ketchup], and needed a boost to get going. We ensured that, at launch, the site had a performance score of 91%, with accessibility, best practice and SEO scores all at 100%. All part of the service here at Ketchup.

If you need more information on the specific way we could help your industry, just ask. We love to get under the hood of a website and find out exactly how we can make it shine.

Claim your free SEO audit and see what’s holding you back

Not sure what’s stopping your website from performing? Our [free] SEO audit will tell you exactly what’s working, what isn’t, and where your biggest opportunities lie. No fluff, no jargon, just actionable insights delivered by real experts.

We’ll take a deep dive into your:

  • Website structure and on-page SEO
  • Marketing keyword targeting and search intent
  • Technical SEO performance (page speed, mobile-friendliness, crawlability)
  • Local SEO presence
  • Competitor landscape

If you decide to take up our offer of an SEO audit [and why wouldn’t you?], there’s no obligation. Whether you decide to work with us or not, you’ll walk away with a clearer understanding of how to move forward.

Ready to uncover what’s holding you back? Book your SEO audit online.

SEO questions before you start

We get it: SEO can feel overwhelming. But we’re here to answer all your questions before we begin. Here are a few we often get asked:

How long will it take to see results?

SEO is a long game, and while some improvements can be seen quickly, organic growth typically takes 3–6 months. We’ll create a bespoke SEO strategy for your business, and set realistic expectations from day one.

Do I need ongoing SEO?

Yes. SEO isn’t a one-and-done job, it’s an ongoing process. Search engines constantly update their algorithms, and competitors are always on the move. Staying on top means staying active.

Can you guarantee top rankings?

No. And any agency that does is being dishonest. What we can guarantee is a well-researched, data-led, ethical strategy that improves your visibility over time and protects your site for the long haul.

What makes Ketchup different?

Transparency, ethical methods, and a team that lives and breathes SEO every single day. We won’t just “do SEO” for you. We’ll empower you to understand and own your online growth journey.