Meet Ellie Summerby.

Right at the start of my career, I was thrown in at the deep end. I found myself managing events, owning campaigns and presenting results to stakeholders within a multi-billion dollar company. I was working in-house at Xylem, with hands-on responsibility for copy, design, and project management. It was a great learning experience, and taught me to appreciate an audience and what it responds to. All of that developed my interest in strategy and driving engagement, which ultimately led me to an agency role with Ketchup.

Marketing is all about people. What they care about, what they align with, what resonates with them. Behaviour and motivation are massive factors. My goal is to develop my understanding of all of this, and use that knowledge to craft better campaigns, and measure what’s actually working.

I’m very comfortable managing a lot at once and working across multiple priorities. I love being stretched and seeing how much I can get done in a week while still staying focused on quality and detail. I love the variety of agency work – turning my hand to copy or design when needed keeps both the analytical and creative sides of my brain engaged. I also really enjoy reporting and performance analysis – understanding how campaigns land, whether one thing worked as expected and another didn’t. I am very curious about human behaviour and why certain decisions are made over others.

I’m a rollercoaster enthusiast, and absolutely obsessed with the theme park industry. I love that these machines cost millions (sometimes tens of millions) to build, and you can experience them for a price of a day ticket. The atmosphere consumes you completely, and it’s impossible to not be within the present moment. It’s a total thrill.