Meet Michelle.

I’ve worked in marketing for well over two decades, gaining huge amounts of experience along the way. I’ve only ever worked agency-side, whether at IBM’s internal agency (where I ran global projects, delivering results against budgets of over £8 million), or as MD of a growing business. I understand how to make marketing budgets work hard, and the importance of treating yourself as you’d treat your clients – with clear-eyed, forward-facing decision making.

Long story short? I’m a marketing expert, and I’m frank and confident about my ability to deliver.

Sixteen years ago, I founded Ketchup with a simple goal: to do things better. Better for clients, better for our people. There have been ups and downs along the way, but Ketchup stands today as a place where craft and graft are equally valued. Big things happen at Ketchup, and every one of our successes is sweeter because we achieved it together.

I’m fascinated by our clients, and love getting to know them and their brands in detail. It’s that curiosity that keeps every day interesting. Building client relationships is key to everything we do, and I’m never one to shy away from a grown-up conversation if it needs to take place. 

Though I steer the ship as MD, I do get stuck into client projects wherever I can. I help shape big-picture plans and offer support to my team. I’m also an expert in identifying quick wins. What I’m most proud of is that I’ve built an agency that’s creative, collaborative, and consistently delivers great results.

In my downtime, I enjoy walking my gorgeous labradors, sipping pink fizz and planning my next holiday. When I’m ready to unwind, you may find me with a yoga mat or a trashy novel. What could be better?