Meet Lloyd.

I began my career over ten years ago as a graphic designer. Over time, I realised that design was just one element of a bigger picture. I wanted more. I wanted to have a view on how everything works and fits together – to me, that’s the most interesting thing about marketing.

I decided to become a general marketing exec, and that’s where my more rounded marketing skills began to take shape. Brand, copy, building relationships – it all went into my development as a ‘generalist’ marketer.

As a senior marketing exec, I began to take on managerial aspects in my role, and to contribute much more to strategy. I went down the B2B route, and helped a friend set up an agency. It was a little chaotic, but it opened my eyes to sales and pipelines; it was a real education, and it taught me how to sell myself as the product.

After returning to in-house work, I ran a marketing team and built my experience. I’ve run my own consultancy, which added another layer to my strategic education. And I have a ‘mini MBA’ in brand management. I am fascinated by brand, and how it encompasses everything about how an organisation presents itself.

Communication is one of my key strengths. I love meeting with people, talking to them, and opening up the lines of dialogue. I’ve got a lot of time for my clients and colleagues, and I put a lot of emphasis on listening and learning. 

At the end of the day, that’s what marketing is all about: communicating the right message, to the right audience. I’m really glad to have landed at Ketchup, and that I get the opportunity to work with the incredible clients we support here.

When I’m not marketing, I enjoy cooking, music, and films. In practice, what that means is I’m either at a BBQ, at a festival, or on the sofa watching TV.